Ladbrokes have a market on which constituency Nigel Farage will stand in at the general election.

When deciding not to stand in Newark, he cited the fact that he had no personal connection with the area. That should pretty much rule out everywhere outside of the South East. He dropped another hint last week; when asked if he would be standing in Essex he replied that it would be somewhere “south of the river”.  I’m assuming that refers to the Thames, but perhaps he has cleverly given himself the wriggle room to claim the river in question was, in fact, The Humber.

45% of all the best we’ve taken on this market have been for Thanet South, and it was favourite from the start. Farage stood here in 2005, was born nearby and UKIP have polled very well in local elections in the area.

It’s also a seat that could be won with about 35% of the vote and has a retiring MP, so no incumbency effect. Ladbrokes’ latest odds* on the constituency were:

  • 5/4 Conservatives
  • 2/1 Labour
  • 9/4 UKIP

If Farage goes for this seat, I expect UKIP would instantly go odds-on.

The betting now implies that it’s pretty certain that wherever he chooses, it will be somewhere in Kent. UKIP’s local election results were actually fairly poor in Eastleigh, which had been talked up as a possibility after their close placed second in the Westminster by-election.

*Ladbrokes have temporarily suspended betting on individual constituencies to give us a bit of time to re-assess after the locals/Euros/Ashcroft poll. Should be back up in a week or so.

UPDATE: Is Clegg under threat?

Probably not. In response to the speculation today, we’ve resurrected our market on whether Clegg will be LD leader at the general election and it’s 1/10 that he is. You can get 5/1 he is replaced before then. I guess this could get a bit of traction if they get zero seats and finish behind the Greens in the European vote.

Initial media reactions to UKIP’s local election results have been slightly tempered by various well informed commentators pointing out that their performance probably wasn’t that much better (perhaps even worse) than in the 2013 locals.

We’ll see on Sunday night whether they’ve topped the Euro poll. If not, I think Thursday’s results will come to be seen in a whole different light by the rest of the commentariat.

Here are Ladbrokes’ latest odds on how they’ll do in next year’s general election:

The price on them to win a seat has moved significantly in from 4/5 to 1/2.  It’s hard to believe that Farage on his own won’t be odds on once he picks his seat (South Thanet most likely, according to the odds). And there are several other extremely plausible targets in Rotherham, Grimsby, Eastleigh and plenty of places in Essex and Kent.

The mid point for their predicted vote share is around 12%, according to Ladbrokes’ odds. If they turn out not to have won the Euros and then fail to win or get close in Newark, I expect there will be a lot of talks of bubbles bursting.

Could Darling get back to No.11?

One other bit of betting activity that caught my attention – a customer in one of our London shops put down £500 on Alistair Darling being the next Chancellor of the Exchequer at 16/1. I wonder if they are thinking that Balls would be unacceptable to the Lib Dems in a possible Lab/Lib coalition government? We’ve cut his price to to 10/1.

With result still coming in from the locals, Ladbrokes have reacted to UKIP’s good performance by cutting them from 4/5 to 1/2 to win a seat at the next General Election. I suspect that, once we go through the results in detail, there are going to be lots of areas of concentrated UKIP support and constituencies where they are going to become a lot shorter to win.

The other main General Election markets have shifted slightly away from Labour, who are now 2/1 to win a majority.

The betting on the winners of the Euro election has been a bit strange.  UKIP were about 1.3 on the exchanges when the polls closed, and are still about the same price on Betfair this morning. Which seems odd given that they have out-performed expectations in the local votes declared so far. Ladbrokes are 1/6 and you can back Labour at 7/2.

The media have found a few backbench Tories calling for some kind of pre-election pact with UKIP. We are quoting 10/1 on that, which probably isn’t all that generous.

I would say the most surprising result overnight was Labour winning control of Hammersmith & Fulham. That was a 5/2 shot with us. Hopefully, their good London showing will be reflected in the Tower Hamlets mayoral election where we’d seen a late gamble on Lutfur Rahman to hold on. Although I’m a bit worried by a tweet from the Tory candidate about UKIP, as we’d laid them at 100/1. Surely not?

Only eight days to go, and the very real possibility that UKIP will soon have it’s first Westminster MP.

Latest odds from Ladbrokes.

Here were the opening prices when Patrick Mercer first stepped down:

  • 4/5 Conservatives
  • 2/1 UKIP
  • 4/1 Labour

Labour actually attracted a fair degree of early support into 3/1 but that early confidence has totally evaporated. Local reports suggest they are not even trying very hard. Presumably, they think it is better to soft peddle this one and hope for a UKIP victory.

So, a clear two horse race and UKIP have been well supported down from the 5/1 we quoted when Roger Helmer was selected as their candidate. We’re in a good position at the moment with plenty of support for both runners. This is shaping up to be a pretty good betting contest and might well be the biggest of this parliament, excepting Eastleigh which was probably one of the most heavily gambled upon by-elections in history.

Where the money has gone:

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