Business directory

The business directory is a free national business directory targeting South Africa and services over 40 different categories. Users can list and browse by category or location.

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10 Business Directories to Increase Your Website Traffic

A business directory is an online or printed listing of businesses within particular niche-based categories. They can be categorized not only by niche but also by size, location, or activity. Business directories are called web directories as well.

Many business directories are based on the internet by today’s standards and moved away from the physical format. They have a native search function that allows the user to search business by Zip Code, country, state, local area, or city.

They are listed by the following criteria: business type, locality, activity, volume, and size. It is the online version of the yellow page as mentioned above. Details on Business directories may sometimes vary from one to another.

Why do you need it?

  • It helps amplify online presence. A business directory is a good way to boost your only presence aside from social media, Google, etc;
  • It can help improve local visibility. Potential clients who are located nearby will have a better time finding you;
  • It helps boost the likelihood of you being found on or offline. Especially for local businesses (more on that later);
  • It can improve business reputation. Thanks to a rating system that some directories offer the reputation of your business will go up;
  • It helps with brand awareness;
  • It can boost your SEO. SEO means Search engine optimization. When you are searched on a search engine such as Google, you will be found more easily on the search results;
  • You can rank higher on Google. More likely to figure on the higher pages of Google;
  • It is profitable. There is a wide variety of free business listings. Those that are not, are often very cost-effective for what you get;
  • Marketing grows rapidly;
  • It has good return on investment;
  • It is a low maintenance strategy. A business directory will help you with updates, maintenance, etc. on their directory;
  • It’s used by professionals. A lot of businesses rely on business directories and figure on them;
  • It is affordable publicity;
  • It can increase website traffic;
  • Directory websites are versatile.

Key advantages

Visual of pros and cons of business directories

Let’s have a more in-depth look at the benefits of high-quality directory listings. You will find also some consequences that local businesses can face if they ignore a business directory for their online presence.

Search engines are notoriously picky and prefer certainty. As such, businesses that appear in directories get to be trusted. They also figure higher on rankings which attracts more local customers to their business website.

More than that, it increases the odds of your business appearing in their search results. Choose your directory wisely because only the most specific listings are also more likely to help you target the right audience.

Cons of bad listings or no listings

Directories, as mentioned, will help your business’ online presence. So it doesn’t come as a surprise that not submitting to a popular local and niche directory makes it hard for your business to be found online.

If they cannot find you through mentions, it becomes more difficult for the search engines to recommend you to potential consumers. The reason for that is that your business will not turn up in search results.

If the information they find about your business is incomplete potential customers will give up visiting your website. Limited information will thus result in reduced visibility on search results and is just overall bad for the business.

Why do you need it?

  • It helps amplify online presence. A business directory is a good way to boost your only presence aside from social media, Google, etc;
  • It can help improve local visibility. Potential clients who are located nearby will have a better time finding you;
  • It helps boost the likelihood of you being found on or offline. Especially for local businesses (more on that later);
  • It can improve business reputation. Thanks to a rating system that some directories offer the reputation of your business will go up;
  • It helps with brand awareness;
  • It can boost your SEO. SEO means Search engine optimization. When you are searched on a search engine such as Google, you will be found more easily on the search results;
  • You can rank higher on Google. More likely to figure on the higher pages of Google;
  • It is profitable. There is a wide variety of free business listings. Those that are not, are often very cost-effective for what you get;
  • Marketing grows rapidly;
  • It has good return on investment;
  • It is a low maintenance strategy. A business directory will help you with updates, maintenance, etc. on their directory;
  • It’s used by professionals. A lot of businesses rely on business directories and figure on them;
  • It is affordable publicity;
  • It can increase website traffic;
  • Directory websites are versatile.

Key advantages

Visual of pros and cons of business directories

Let’s have a more in-depth look at the benefits of high-quality directory listings. You will find also some consequences that local businesses can face if they ignore a business directory for their online presence.

Search engines are notoriously picky and prefer certainty. As such, businesses that appear in directories get to be trusted. They also figure higher on rankings which attracts more local customers to their business website.

More than that, it increases the odds of your business appearing in their search results. Choose your directory wisely because only the most specific listings are also more likely to help you target the right audience.

Cons of bad listings or no listings

Directories, as mentioned, will help your business’ online presence. So it doesn’t come as a surprise that not submitting to a popular local and niche directory makes it hard for your business to be found online.

If they cannot find you through mentions, it becomes more difficult for the search engines to recommend you to potential consumers. The reason for that is that your business will not turn up in search results.

If the information they find about your business is incomplete potential customers will give up visiting your website. Limited information will thus result in reduced visibility on search results and is just overall bad for the business.

Website Type

Landing Page

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Standard/Brochure Website Design

Standard/Brochure websites include the following features: Basic Contact Form, Google Map, Social Media Integration, Image Gallery, Embedding YouTube Videos, Pricing Tables, FAQ Toggle Elements and Testimonial Sliders. This does not include an online store/eCommerce, online directories/listing sites or custom development.

eCommerce Website Design

This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and standard EFT and also includes up to 20 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.

Authorship:

https://connects.world/top-10-business-directories/
https://connects.world/top-10-business-directories/
https://advertisingsolutions.co.za/top-10-free-business-directories-south-africa/

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